Waseem Kawaf is a leading voice in the ideation and delivery of global enterprise digital experiences that anticipate and fulfill user needs across touchpoints while driving organizational performance. In his work with leading brands – including STANLEY, Bose, Dell and Rite Aid – he has led the creation of a DX practice to deliver increased revenue & market share, a best-in-class customer experience, customer loyalty, and brand value.

As both a hands-on builder and visionary leader, Waseem is passionate about discovering new and better technologies and methods to serve users, and unlocking the full potential of high-performing teams. He has led teams to a major accomplishments, including a Conductor Award winning website, a DX ecosystem delivering millions of dollars in annual revenue, and a number of organizational firsts in Fortune 100 companies: the first fully accessible websites, first AI-driven service, sales and support workflows, first product customer data platform (CDP), and first multi-channel marketing data lake.

Waseem speaks frequently about his work and approach to DX to national and global audiences. He is an avid learner and traveler with an innate curiosity and a keen sense of discovery.